Cheryl Isaac

You Have To Understand, In Order To Be Understood

In order to be understood, you must understand.  The message is a simple one this week. I didn’t know how this quote would apply to me or you, until recently. A few weeks ago, an entrepreneur friend of mine headed to Ghana–where she was born and raised–to run a company she had started from here [...]

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What The Writer And Entrepreneur Have In Common (You’re Both Nuts)

I watched the other day, as two entrepreneurs told the Your Business show that they’ve put in more than $100k of their savings (including retirement) into their  business, now the company is not growing; instead, they’re “bleeding out money” and working excruciating hours. Unfortunately, this is not news for entrepreneurs. If you’ve ever run a business (particularly [...]

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Sometimes The Conversation Needs To Go Offline

Dr. John Maxwell’s recent book says it all, “Everyone Communicates, Few Connect.” Technology has made it simpler for people (especially my generation) to become expert communicators and lousy connectors. “How did you do this or that?” I get asked by some clients when we meet at my office. I tell my older clients and they [...]

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Talk About Your Defects Before Anyone Else Does

The movie fiend that I am, learned another lesson the other day from watching the movie, She’s Out Of My League. I’m watching the movie and I get to the part where one of the characters is telling his elementary school story.  He had this problem of “staining his pants” at school and pretty soon, [...]

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It’s All About The ‘Ah-Ha’ Moments

I remember the moment I had my writing “ah-ha” moment. We were taking a break in the hills of Ohio.  There’s a beautiful cabin that we visit every now and then.  When I first saw the cabin online, it had called out to me.  So we paid it a visit.  Needless to say, it took [...]

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